FREAKY FOOTLONGS
Concept: Halloween is one of Gen Z’s favorite holidays because of how it allows them to express their unique selves, unleashing their freak. Help Gen Z celebrate Halloween by introducing unique seasonal limited-time footlong cookie flavors, each flavor partnering with popular candy brands and representing iconic, freaky Halloween characters.
OUT OF HOME
SIX NEW FLAVORS
PACKAGING
SOCIAL
NETFLIX ADS
Subway will advertise on Netflix to coincide with people's favorite spooky TV shows and movies, like Twilight and The Walking Dead. The ads will urge viewers to try a Subway Footlong Cookie to match their Halloween cravings.
IN-STORE EXPERIENCE
A social post will alert customers to visit their nearest Subway location to try the Halloween special edition Freaky Footlong Cookies for free, as long as they dress up in a costume. Stores will also feature photo booths where customers can show off their costumes.
Art Director: Angelina Liu
Copywriter: Sophia Doiron
