EXPERIENCE THE IMPOSSIBLE
Concept: Convincing meat lovers that plant-based meat can taste just as good as the real thing isn't as far-fetched as it may seem because the impossible happens more often than we realize. With impossible products, we're proving that great-tasting plant-based meat isn't as impossible as people think.
PHYSICAL POSTERS
3D BILLBOARD
SOCIAL
CAPTION: Get ready to embark on an adventure with our Impossible List! Each item on the list pushes the boundaries of what you thought was possible.
Snap a photo of your discoveries and enter to win a lifetime supply of Impossible products!
Art Director: Ella Chandler
Copywriters: Sophia Doiron
