EXPERIENCE THE IMPOSSIBLE
Concept: Convincing meat lovers that plant-based meat can taste just as good as the real thing isn't as far-fetched as it may seem because the impossible happens more often than we realize. With impossible products, we're proving that great-tasting plant-based meat isn't as impossible as people think.
PHYSICAL POSTERS
3D BILLBOARD
SOCIAL
CAPTION: Get ready to embark on an adventure with our Impossible List! This scavenger hunt challenges you to find the world's most extraordinary and seemingly impossible things. From the luck of 4 leaf clovers to the breathtaking sight of multiple rainbows, each item on the list pushes the boundaries of what you thought was possible.
Snap a photo of your discoveries and enter to win a delicious taste of Impossible Meats! Only one entry is allowed per person. The challenge ends in a week, with a new challenge at the beginning of every week this month for Earth Month.
Art Director: Ella Chandler
Copywriters: Sophia Doiron
