ROOTED IN GOODNESS
Concept: Unreal Candy isn't just delicious, it's a choice you can feel good about. Made from responsibly sourced, high-quality ingredients, each bite supports sustainable farming and ethical treatment of farmers. Unreal's commitment to the environment and fair trade ensures that goodness goes beyond the ingredients, making it a sweet choice that's good for you and the planet.
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Caption: Crafted from fair trade chocolate, our gently roasted California almonds are coated in chocolate that is made through ethical practices. This premium chocolate is perfectly complemented by a satisfying crunch from the almonds. By enjoying this combination, you're supporting hardworking farmers committed to sustainable agriculture and fair farming practices, ensuring a treat that feels as good as it tastes.
Caption: The cassava root is a nutrient-rich staple crop cultivated in tropical regions. at unreal, we transform this incredible root into organic cassava syrup and flour, bringing natural sweetness and a rich texture to every bite. By partnering with cassava farmers, we support sustainable agriculture and local farming communities, paying them good for our good cassava.
Caption: Our peanuts are grown by farmers committed to sustainable farming practices, nurturing the land as they harvest one of nature's most nutrient-dense foods. Unreal ensures these farmers are treated with respect and fairness, so that the people behind your chocolate are taken care of. These fair-trade peanuts add a roasted flavor and satisfying crunch to every bite, all while supporting the farmers who harvest the delicious peanuts.
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Art Director: Ella Chandler
Copywriter: Sophia Doiron
