Equali-Tea Berry
Concept: In 2023, women are earning 77 cents for every dollar earned by men. The gender pay gap has barely budged in 20 years.
Poppi will release a limited edition Poppi flavor, which comes in cans that are only 77% full to raise awareness for the wage gap.
23% of proceeds from every limited-edition Equali-Tea Berry can will be donated to the Equal Pay Today Campaign, a campaign working to end the gender wage gap across the US.
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Poppi Launches " Equali-Tea Berry" to Support Equal Pay and Celebrate Women's History Month
23% of Proceeds Donated to Equal Pay Today in the Fight Against Gender Wage Gap
[Dallas, TX, February 2024] – Poppi, the health-forward prebiotic soda brand, is proud to announce the launch of a special limited edition flavor, "Equali-Tea Berry," in honor of Women's History Month this March 2024. This initiative not only introduces a new flavor but also marks a step in supporting pay equality and the fight towards closing the wage gap.
Art Directors: Julie Chen, Sophia Doiron
Copywriters: Julie Chen, Sophia Doiron
